Publix Employees Federal Credit Union (PEFCU) is a member-owned co-operative that was founded to meet the financial needs of Publix Super Markets Inc. associates and their family members. George Jenkins (founder of Publix) wanted to ensure that he offered his customers the best choices in grocery products and services. Mr. George also fostered an internal culture that prioritized his associates’ personal needs. He wanted Publix associates and their immediate families to be at their best financially—at every phase of life. He envisioned them having lower loan rates, higher-yield savings plans, and other benefits that banks didn’t offer. In 1957, Publix Employees Federal Credit Union (PEFCU) was…
We Are PEFCU: What Makes Us Unique
Publix Employees Federal Credit Union (PEFCU) is a member-owned co-operative that was founded to meet the financial needs of Publix Super Markets Inc. associates and their family members. George Jenkins (founder of Publix) wanted to ensure that he offered his customers the best choices in grocery products and services. Mr. George also fostered an internal culture that prioritized his associates’ personal needs. He wanted Publix associates and their immediate families to be at their best financially—at every phase of life. He envisioned them having lower loan rates, higher-yield savings plans, and other benefits that banks didn’t offer. In 1957, Publix Employees Federal Credit Union (PEFCU) was…